Cookies and Analytics
1. The short version
- This website sets no cookies of its own. The one thing it keeps on your device is your answer to the cookie question, so it does not ask you again.
- If you say yes, Meta’s pixel counts your visit for our ads, and it sets cookies. If you say no, or do not answer, it never runs and Meta hears nothing from this site.
- It counts visits, anonymously, with Vercel Web Analytics: which pages are read, what brought people here, and how many go on to the App Store or Google Play. That counting cannot tell who you are, or follow you to other sites or from one day to the next.
- This page is about the website, avoapp.food. The app is covered by our Privacy Policy.
The site is run by Firo Factory LLC, the company that makes Avo, and we are responsible for what is described here. You can reach us at legal@avoapp.food.
2. Cookies and your device
Cookies are small files a website leaves in your browser. This site leaves none of its own. What it does keep, in your browser's local storage, is your answer to the cookie question: one entry, avo-consent, saying yes or no. Without it the site could not remember a no, and would ask on every page.
| Cookie | Set by | What it is for | Kept for |
|---|---|---|---|
_fbp | Meta's pixel, only after a yes | Tells Meta it is the same browser when you come back, so it can count a visit and a store tap against the ad that brought you | 90 days |
_fbc | Meta's pixel, only after a yes, and only when you arrive from a Meta ad | Holds the click ID Meta added to the ad's link | 90 days |
Its fonts, pictures and videos come from this site itself, not from Google or anyone else. Apart from Meta's pixel, after a yes, nothing on a page here tells another company that you opened it: no social media buttons, no videos embedded from other sites, no other advertising trackers.
3. What we count
We use Vercel Web Analytics, with or without your yes, because it keeps nothing on your device. For each page you open, it records:
| What | For example |
|---|---|
| The page, and when | /legal/privacy, 4 November at 10:02 |
| The site that sent you, and the campaign tags in the link you followed | an Instagram ad, utm_source=instagram |
| Your rough location, worked out from your IP address. The IP address itself is not kept. | Spain, Madrid |
| Your type of device, its system and its browser | Mobile, iOS, Safari |
When you tap an App Store or Google Play badge, it also records which store, which part of the page the badge was on, the page’s language, and the campaign the link you arrived on named, if it named one.
Visits are told apart by a code worked out from your request, which Vercel throws away after 24 hours. It is not stored on your device, and it is not your IP address. What we see is totals: how many people read a page, where they came from, how many went on to a store.
4. Meta's pixel, if you say yes
Our ads on Facebook and Instagram send people to this site. The pixel tells Meta which of those visits came from which ad, so Meta can show our ads to people more likely to want the app and tell us what each ad brought in. Once you say yes, it sends Meta:
- each page you open here, its address, and the page you came from;
- when you tap an App Store or Google Play badge: which store, which part of the page, the page’s language, and the campaign you arrived from;
- your IP address, your browser and device, and the
_fbpand_fbccookies above.
Meta can match this to a Facebook or Instagram account you are signed in to on the same device. For collecting it on this site and sending it to Meta, Meta Platforms Ireland Limited and we are joint controllers, under Meta’s Controller Addendum; what Meta then does with it is Meta’s to answer for, under Meta’s own Privacy Policy, and includes using it for Meta’s own purposes.
Our basis is your consent — Article 6(1)(a) of the GDPR, and the consent the ePrivacy rules ask before anything is stored on your device. Saying no costs you nothing: the site is the same either way. You can change your answer here at any time; taking back a yes stops the pixel and removes its cookies from this site, though what Meta already received stays under Meta’s policy.
5. Who handles it, and why we are allowed to
Vercel Inc., in the United States, hosts this site and runs the counting for us. Like any web host, it handles your IP address to send you the pages and keep the service safe. Meta receives what §4 describes, if you say yes. For data that reaches the United States we rely on the European Commission’s Standard Contractual Clauses, and on the EU-US Data Privacy Framework where the company is certified under it.
If you are in Europe or the UK, our basis for Vercel’s counting is our legitimate interests — Article 6(1)(f) of the GDPR: knowing which pages help people decide, and which links bring them, in figures that cannot point to anyone. You can object at legal@avoapp.food. The figures are anonymous, so there is nothing in them we could pick out as yours, but we will answer any question about them.
6. If this changes
If we add anything else that keeps or reads information on your device, we will ask you first, before it runs, and change this page before we do.